Half Eaten Bread Studio is an emerging Melbourne game studio with big ambitions but no brand foundations. No logo, no professional website, no marketing materials. We built a distinctive visual identity and a website to showcase their latest game, ready in time for their upcoming exhibition.
Stakeholder workshops, audience research and a clear map of what success looks like.
Wireframes, visual direction and interactive prototypes refined with the team.
Engineering and testing to ensure a smooth handover.
The studio arrived at its exhibition with a cohesive brand and a live site, turning first impressions into real conversations with players and potential collaborators.
“We walked into our exhibition with a brand that finally matched our game — people stopped, remembered us, and actually wanted to talk.”