Luminous OT · Case Study

Brand. Web.
CMS. Booking.

A full end-to-end engagement for an occupational therapy practice entering a competitive healthcare market.

Brand IdentityWeb DesignCMSBooking Form
Luminous OT preview

Brand Identity

A palette built for care,
confidence, and clarity.

Luminous SagePlaceholder
Warm IvoryPlaceholder
Deep SlatePlaceholder
Soft StonePlaceholder
Accent MossPlaceholder

Typography

Aa

Placeholder typeface

Selected for its warmth and legibility across digital and print touchpoints — final typeface to be confirmed once brand assets are provided.

Overview

"A healthcare brand needs to feel both trustworthy and human. We built Luminous OT from the ground up to do exactly that."

Client

Luminous OT

Scope

Brand · Web · CMS · Booking

Sector

Healthcare / Allied Health

Location

Placeholder

Luminous OT is an occupational therapy practice committed to delivering person-centred care that empowers individuals to participate fully in daily life. With a growing client base and expanding service offerings, the team needed a digital and brand presence that matched the quality of their in-person care.

Our engagement covered everything — from crafting a distinctive brand identity to building a content-managed website with an integrated booking form that reduces admin overhead and streamlines the new client journey.

What we delivered

01

Brand Identity

Logo design, colour system, typography pairing, and a visual identity guide built for a healthcare practice that needed to feel both warm and credible. Everything crafted to stand out in a market that often defaults to clinical and generic.

Brand Identity
02

Web Design

A responsive, accessible website designed to communicate Luminous OT's services clearly and guide visitors from first impression to booked appointment — with every page and interaction serving a purpose.

Web Design
03

CMS Setup

A content management system configured so the Luminous OT team can independently update pages, services, and blog content without ever needing a developer — giving them full ownership of their digital presence.

CMS
04

Booking Form

A custom client intake and booking form embedded into the site — designed to simplify the new client journey, reduce administrative back-and-forth, and let the team focus on delivering care.

Booking Form

Process

How we built it —
from strategy to launch.

A look inside the thinking and making behind every deliverable.

Discovery
Discovery

Understanding the practice before touching a pixel.

We started with the team — their values, their clients, and how they wanted to show up in a competitive space.

Brand Direction

Warm. Professional.
Unmistakably theirs.

Three brand directions explored, one chosen — built around the idea of light, care, and human connection.

Brand Strategy
Web Build

Built to guide,
not just inform.

Every page has a clear next step — designed with conversion and accessibility at the forefront.

UX Design
Systems

A site the team can actually own.

CMS

Structured so the team can update content, add services, and publish posts without any developer involvement.

Booking form

Intake flow designed to reduce friction and capture the right information from clients before first contact.

Launch
✦

Live and
ready to grow.

Handed over with documentation, training, and everything the team needs to keep things moving independently.

Scroll to explore

Outcomes

Results to be
confirmed.

Outcome data and client results will be added once provided by Luminous OT. Check back soon.

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Client bookings

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Admin time saved

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Placeholder metric